An outcome-driven UX Designer with a background in web design and marketing.

Specialising in B2B, B2C & web experiences with a knack for reading between the lines to craft experiences that convert.

UX/UI Design Projects

Designing an internal lead management feature to reduce human errors

How I designed a feature which enabled users to process their leads easily and without needing to leave the app.

Improving website conversion rate by 29%

How I increased the sales conversion rate from 5.25% to 6.79% and reduced the visitor bounce rate by 9%.

Design and build of a product and sales funnel that delivers 6% conversion rate

How I worked with a client to qualify, design and launch their new product with a ROI of £5.6k through organic traffic.

Web Design Projects

Homemaker Kitchens

Re-imagining the kitchen browsing experience, this project was a complete website redesign with a focus on strong visuals and a frictionless experience for visitors. The goal was to position my client as the industry leader within the local area.

Colbury Nursing Home

Creation of a brand new website for a nursing home, designed to speak and empathise directly with their target market and convert visitors into leads through a lead magnet brochure. User journey mapping and internal automation setup.

Team Coaching Studio

A complete redesign of their website and information architecture (whilst adhering to their existing brand guidelines), and lead magnet automation for live workshop events setup.

Bright Blooms

A website redesign project with a core focus on streamlining the buying experience whilst injecting personality into the brand.